About Me
In many roles, I manage digital marketing and channels, including email marketing, eCommerce, website content (SEO), design & development, social media, mobile apps… the list is never-ending! Management of these assets included integration with other service providers, data analysis and management, and developing strategy for the organization. I often manage a team of content managers, marketing managers, and developers. Digital marketing agencies are an incredible resource for a smaller team; I can manage that relationship as well.
In addition to day-to day operations, I am responsible for establishing and meeting $2+ million budget, creating and implementing project plans for emerging technologies and programs, and developing and evolving a 1-, 3-, and 5-year strategy for digital marketing, while ensuring approximately $9 million in sales annually.
Specialties: Developing short- and long-term strategies for digital marketing which encompasses the website, email marketing, SEO, SEM, social media, and mobile apps as well as emerging technologies.
Skilled in: Strategic thinking, content management, usability, copywriting, and project management.
Offline
In my “spare time” I enjoy creative pursuits – woodcrafts, jewelry, wire work, etc. I have served on the fundraising committee for an animal rescue in the Marysville, Ohio, area. In our first event, we raised over $15,000. I also served on the board of directors for a local humane society.
Pic of my pup for visibility.
Nancy C Weaver 